Jay Mehta

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Instagram Reels Play Bonus

Unlocking the Secrets of Instagram Reels Play Bonus: How to Make Money with Your Videos


Hey everyone, my name is Jay Mehta and welcome to my latest blog post where I’m going to dive into the world of Instagram Reels Play Bonus. As an avid Instagram user and content creator, I’ve been keeping a close eye on this exciting new feature that allows users to earn money through their Reels.

After doing some research and testing it out myself, I’ve put together a comprehensive guide to help you get started with the program. If you’re not already familiar with Instagram Reels, it’s a video-sharing feature on the app that allows users to create and share short, engaging videos with their followers. And now with the Reels Play Bonus program, users have the opportunity to earn money based on the performance of their Reels.

I know many creators out there are eager to learn more about this program and how to sign up, which is why I decided to write this blog post to provide a step-by-step guide and share some best practices.

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In this blog post, I’ll cover everything you need to know about Instagram Reels Play Bonus, including how the program works, how much you can potentially earn, and how to get started. Additionally, I’ll share some best practices to help you create engaging and entertaining Reels that will increase your chances of earning a bonus.

So whether you’re a content creator looking to monetize your Instagram account or simply curious about this new program, keep reading to learn more.

Note: Although the Instagram Reels Play Bonus program is currently invite-only and only available to a select group of creators, I am excited to share with you a little hack that I have discovered. Because you are following me, I am going to show you how you can get early access to this program and start earning money from your Instagram Reels now.

What Is an Instagram Reels Play Bonus?

The Instagram Reels Play Bonus is an invite-only program that allows creators to earn money based on the performance of their Reels content. The program is designed to incentivize creators to create high-quality and engaging Reels content that resonates with their audience.

How Does the Play Bonus Work?

To be eligible for the Instagram Reels Play Bonus, you must comply with the program rules, which can be found in the Instagram Creator Incentive Terms. Once you receive an invite to the program, you’ll need to set up bonuses on Instagram before the eligibility expires. The program works in the following ways:

How Does the Play Bonus Work

  1. Performance-Based

    The amount you earn per play may not always stay constant, and you may earn more per play as you’re getting started and less over time. In some cases, not all plays are counted toward a bonus payout.

  2. Number of Reels

    You may need to create a certain amount of reels to earn a bonus amount per reel.

  3. Themed Reels

    In response to a prompt you receive to create a reel for an upcoming holiday or moment, you may be eligible to earn a bonus for creating a themed reel.

    While the program rules may vary by participant, Instagram determines the amount you’ve earned at the end of the bonus period, and the earnings won’t be paid until the following month. You can see how much you’re earning by tapping Bonuses in the Professional Dashboard.

  4. How Do I Get Invited To The Facebook Reels Bonus Program?

    You must have created at least 5 Reels in the last 30 days. You must receive at least 100K reels in the last 30 days. You must apply from a Page or profile in professional mode at this time.

    How Much Can You Make from Reels Play Bonuses?

    The exact details and requirements for earning a Play Bonus vary from account to account. Instagram personalizes the target number of plays and maximum earning potential for each creator.

    During the initial rollout, payouts ranged from $600 to $35,000 depending on how many views the Reel generated. As the program became more established, Instagram has been slowly raising the threshold for earning bonuses.

    Related Blog:- LinkedIn vs Instagram: The Right Platform to Market Your Business

    Getting Started with Instagram Reels Play Bonus Interested in getting a Reels Play Bonus payout? There are a few rules and eligibility requirements to follow to make sure that you can earn money under the Play Bonus program. Plus, you’ll also have to be set up to receive bonuses. Let’s take a look at the different steps needed to get started with Instagram Reels Play Bonus.

    Setting Up Bonuses

    Keep in mind that not every user is qualified to earn bonuses on Instagram. If you’re qualified, Instagram will notify you to get set up so you can enable bonus payouts. Once you get a notification, go to the app then review and accept the terms and conditions.

    Next, choose your country and select your business type (whether you’re an individual or a business owner).

    For business owners, the next step involves confirming whether you’re the legal owner of the business. You’ll also need to provide your tax and legal information.

    After this, you can add a payout method and then view your available bonuses (including Reels Play Bonus).

    You can review the bonus opportunities and activate the ones you want to set up. In this case, choose the option to activate your Reels Play Bonus. Make sure you add a payout account if you want to start receiving a bonus payout.

    Otherwise, you’ll no longer be able to monetize through bonuses either after five months or after your earnings exceed $500. Moreover, you’ll be forfeiting your rights to receive payment if you don’t add a payout account within six months.

    Selecting Reels for the Program

    After activating your Reels Play Bonus, it’s time to choose the Reels you want to be considered for the program. The performance of these chosen Reels would determine your final payout at the end of the 30-day period.

    Before sharing a Reel you want to be counted toward your bonus payout, go to the Bonuses page and choose “Reels Play Bonus.” For Reels that you’ve already published, you can still make changes within 24 hours. Select “Edit” and go to the Bonuses page. Then choose “Reels Play Bonus” to apply the bonus to the Reel.

    Understanding the Rules and Eligibility

    In order to participate in the Reels Play Bonus program, it’s important to be informed about the rules and eligibility so you don’t face issues further down the line. As mentioned earlier, once Instagram gives you the opportunity to get started with the program, you’ll have 30 days to accept.

    Boost Your Bonus

    And once you get started, you’re given 30 days to accomplish the goal and earn your bonus. Although you may be unable to reach your target number of plays within the 30-day period, you can still earn a bonus payout if you hit one of the milestones in your progress bar.

    However, only the Reels that hit at least 1,000 views will be counted toward your Play Bonus. Additionally, a Reel is ineligible for a Play Bonus in case any of the following applies

    1. It’s branded/sponsored content

      Content that needs to be published under the “Paid Partnership” tag is currently ineligible for a Reels Play Bonus.

    2. It’s claimed by a rights holder

      Instagram intends to reward creators for originality so Reels that have been claimed by a rights holder are automatically deemed ineligible for a Play Bonus.

    3. You’ve received a Reel violation for the third time

      Instagram gives you up to two strikes before making you ineligible to earn a Reels Play Bonus. The third strike will result in a 30-day cool-down before you can start monetizing your Reels for bonuses again. If you appeal a Reel violation and you win the appeal, the monetizable plays from that decision.

    Best Practices to Create Engaging Reels

    Now that you know how to get started with Instagram Reels Play Bonus, let’s look at some best practices for creating engaging Reels that can help you meet your Play Bonus goals.

    1. Showcase your personality

      Reels are a great way to show off your unique personality and creativity. Use Reels to share behind-the-scenes glimpses of your life, showcase your sense of humor, or share tips and tricks related to your niche.

    2. Keep it short and sweet

      Reels are short-form videos, so it’s important to keep them concise and to the point. Stick to one main idea per video, and try to keep your Reels under 30 seconds to maximize engagement.

    3. Use music

      Instagram has a vast library of music tracks that you can use to add a fun and engaging element to your Reels. Choose a track that fits the mood of your video and adds to the overall viewing experience.

    4. Use text overlays

      To make sure your message comes across loud and clear, use text overlays to add context and captions to your Reels.

    5. Experiment with filters and effects

      Instagram offers a range of filters and effects that can add a creative and visually appealing element to your Reels. Try experimenting with different effects to see what works best for your content.


    Now that you have a better understanding of Instagram Reels Play Bonus, it’s time to start creating engaging Reels and working toward earning a bonus payout. Remember to follow the program rules and eligibility requirements, track your progress regularly, and experiment with different content formats and strategies to maximize your success.

    If you found this blog helpful, be sure to follow us for more social media tips and tricks. And don’t forget to share this post with anyone who might benefit from this information. We’d also love to hear your feedback in the comments section below – let us know if we missed anything or if you have any other questions about Instagram Reels Play Bonus.

    Frequently Asked Questions About Instagram Reels Bonus Program

How does Instagram count plays on Reels?

Instagram counts a play on a Reel when someone watches it for at least three seconds.

Why don’t I get bonuses on Instagram?

Not every user is qualified to earn bonuses on Instagram. If you’re qualified, Instagram will notify you to get set up so you can enable bonus payouts.

How do I monetize my Instagram Reels?

To monetize your Instagram Reels, you need to enable bonuses through the Professional Dashboard in the Instagram app.

How many views do you need on Reels to get paid?

The exact number of views you need to get paid for your Reels depends on your individual Play Bonus agreement with Instagram.

Can you get paid for Instagram Reels?

Yes, if you’re invited to participate in the Instagram Reels Play Bonus program and meet the requirements, you can earn money for your Reels content.

Why am I ineligible for Instagram bonuses?

Ineligibility for Instagram bonuses may be due to specific criteria or requirements set by Instagram for certain bonus programs. Review the guidelines and terms provided by Instagram to determine the reasons for your ineligibility.

How can I get invited to the Instagram Reels bonus program?

Instagram may select creators for bonus programs based on various factors like content quality, engagement, and audience reach. Focus on creating high-quality Reels and growing your audience to increase your chances of being noticed by Instagram. Keep an eye on Instagram’s announcements for any opportunities to apply for bonus programs. Also if you have read through this blog you also know about alternative ways to get invited. 

How do I start the Reels bonus program on Instagram?

The availability of a specific Reels bonus program on Instagram may vary over time. Stay updated with Instagram’s announcements and updates to learn about any new developments regarding Reels bonus programs.

How can I earn money from Instagram Reels?

While Instagram does not directly pay creators for Reels, you can monetize your content through brand partnerships, sponsored collaborations, and other monetization methods. 

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