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Top Digital Marketing Trends for 2023 by Jay Mehta

Customer preferences and market conditions are ever-changing.

Gone are the days when there was just Facebook, and people only had options to share photos and videos.

Today, there are multiple social media platforms where you can represent your business in the most empowering way.

Online businesses are another game-changing trend, since more start-ups are emerging daily.

As a business owner, you cannot only rely on a website, as customers buy the products they discover on their feed.

It is imperative for you to invest in all areas of marketing so that you can stay ahead of the competition, retain your existing customers, and lay a strong foundation for your brand.

Here are some sought-after digital marketing trends you must look forward to for scaling your business.

Major Digital Marketing trends you must check out!

• Brands are and will continue to look for social media influencers providing value to the audience through their interactive content.
• LinkedIn will be soaring in 2023 with more stories and community building.
• Content marketing and especially short video content, will multiply customer engagement.
• You’ll hear more about AI, Google Analytics, and machine learning.
• Gen-z’s approach to marketing will take the lead this year.

1. The Rise in Influencer Marketing

Back in time, influencer marketing was simple. Choose a profile with more followers to market products, but now as the awareness has increased, marketers are choosing influencers who are well aware of the industry and can grab the real value for the brand.

Influencer marketing will further grow throughout 2023. Currently, it is bringing $5.20 for every $1 spent by the business owner.

The new generation of influencers is using various social media platforms such as Tiktok, YouTube, and Instagram to create an impact for any business.

As a marketer or an entrepreneur, you can choose influencers based on their knowledge, the kind of content they publish (relevance), and their popularity amongst the target audience.

When choosing an influencer based only on numbers, you might make wrong decisions.

The best way to see whether the influencer is right for your business can be determined by their involvement in the day-to-day lives of followers.

The more practical approach would be their engagement rates, such as subscribers, clicks, comments, and purchases.

If you have a start-up and want a massive following, you can collaborate with many micro-influencers who have built a decent community.

2. Gauge the Impact of Artificial Intelligence

Artificial intelligence is making all the difference in the digital world. In fact, AI is a powerhouse fueling technologies like smart assistants and voice search.

And due to this dynamic technology, chatbots are used on websites by several businesses across the globe.

AI is bringing automation to the regular working pattern for digital marketing companies, so entrepreneurs can focus on creating strategies to attract large audiences. According to recent stats, 79% of leaders think AI will make their job easy and more efficient.

ChatGPT and DALL-E are great AI tools that are enhancing digital marketing efforts. Both of these tools are owned by OpenAI, which is a well-known artificial intelligence company.

Moreover, algorithms decide what you see on the internet, right from ads to your favorite reels on Instagram. AI is making sure that consumers get the exact products and content they are seeking.

Big data, powered by AI, is helping companies adopt personalization and learn more about human behavior and patterns through which they buy products or services. It’s enabling more businesses to scale in this highly competitive market.

Even though AI is creating a great impact, the intelligence of a human cannot be surpassed. You must get detailed knowledge of how AI can change core aspects of marketing and how successfully you can use it to engage your target customers.

3. Drive Massive Revenue with Content Marketing

The world of content marketing is ever-evolving, and to keep up with the pace, you must learn about current trends and use cutting-edge tools to soar in the digital world.

Let’s discover various content marketing trends of 2023;

Human Centric Content

Before the wave of Covid-19, businesses had a very formal and professional approach toward consumers, but after the pandemic, customers expected a more friendly approach.

They are attracted to brands where the message is clear, and there are no barriers between them and the brand they are fond of.

If you want to create a prosperous business, ensure your content can connect with the audience. Focus on three major emotions – empathy, reliability, and interest.

You don’t have to change your brand tone to only positive or feel-good; keep a more transparent approach, this will entice your audience to know more about you, and they will be your genuine followers.

Videos in Short-form

Short videos are ruling every industry. Videos have been in craze since 2019, but now they are consumed more, thanks to our enthusiastic Gen-z.

Videos are a huge part of B2B marketing, and short videos additionally make it effortless for marketers to reach their target audience.

Instagram Reels, TikTok, YouTube Shorts, and many other social media apps are seeing massive growth in the current times; the credit goes to our generation’s decreasing attention span.

The time savings from producing short videos is tremendous. They can be made in less time and are equally engaging.

Value-driven content

Your main goal should be to create content that sells. This is 2023, where brands need to enhance customer experience and engage with them in the most effective way.

Users have 1000 other videos in their feed that your videos might not get views. Audiences are aware and want to watch video content that is truly helpful for them.

Collect your consumers’ data using CRM or other solutions, so you can make a personalized content strategy that works for your target audience.

4. Omnichannel Marketing is a Need of the Hour

There was a time when only Facebook was used for marketing, brands started initiating conversations about their business, and people were ready to consume anything that was shown in their feeds.

Today, you cannot rely on one channel, as your competitors use each platform in the best possible manner. From Instagram, TikTok, and YouTube, to Snapchat, all these platforms have received insane popularity over the past years.

In your journey as a marketer or a social media manager, it is important to understand how each platform works and post brand messages authentically.

One of the benefits of omnichannel marketing is that it increases operational efficiency and reduces cost. Also, the marketing team does not have to procure data for multiple channels and can share the same posts for these channels.

When talking about social media marketing, we can’t overlook the power of LinkedIn as it is expected to grow B2B advertising by 25% in the coming years. Therefore, you must also include Linkedin in your marketing plan.

5. Empower your Business with Google Analytics 4

If you are using Google Analytics, you have already cracked the toughest marketing code.

Also, Google GA4 is the latest version of Google Analytics. If you haven’t installed the latest version, it’s the right time.

GA4 uses a different data structure so that no more sessions will be in the picture, and the focus will be on users and events.

Here all the interaction is treated as a standalone event. The previous version was basically a session base that grouped user exchanges in a given time frame.

GA4 will help you create a data report which will be advantageous for marketers to determine what is driving your users to provide the highest lifetime revenue.

Furthermore, you can discover various marketing campaigns that are helping you get valuable users, those who are making the maximum purchase and those who are not purchasing.

6. Stay Ahead of the Curve with SEO

Being the owner of your passion project, you must try all the strategies to succeed in your online business. One of the key ways to generate traffic for your website is using the right SEO tactics.

If you want your website and content to be on the top, there is a straightforward formula that is a well-executed SEO. Even though it’s not a new concept, you can reap its benefits for a modern-day marketing campaign.

Search engines are more observant of boosting your page’s ranking and enhancing the user experience. You’ll see more valuable and reliable content at the top of search results.

As an entrepreneur, you can include the following SEO tactics; descriptive URLs, use of relevant keywords, meta titles, and descriptions, schema markup to clarify user queries, and original content.

As Google algorithms grow, SEO has more to do than churning out simple search queries and posts.

Ensure your content is fresh, high-quality, and relevant to users. This will help your brand gain the trust of the users.

7. Leverage Smart & Automated Bidding in Google Ads

Automated Bidding

It is initiated by Google Ads to enhance the results of your pre-defined campaign.

Google sets bid amounts based on your choice, which will help you get more leads and conversions.

For this, they use AI and machine learning to get the users’ data, like what they are searching for, their location, demographics, history, and more.

Google bid programs are automated, goal-oriented, and have multiple keywords. Advertisers can easily select strategies for all the ad groups, campaigns, and keywords. There are some standard strategies you can use for single campaigns.

You will not have to update ad groups or keywords when you choose automated bids for your Google Ads. They are unique for each auction.

Smart Bidding

It is a category comprising strategies specifically based on conversion.

By using machine learning data, Google will increase or decrease the number of bids to get preferable results. For instance, it will set a bid bit higher when making a purchase.

When you use both of these methods, you can put the labor-intensive task of searching keywords on Google AI, so you can focus more on qualitative tasks like creating a wonderful ad copy.

At Last,

Selling a product or service will be there in 2023, but along with these trends, customers’ experience will play a significant role.

It is important to have a smooth website experience, show relevant recommendations, and solve customers’ queries through online support quickly and efficiently.

Engagement and interaction are the buzzwords; brands should focus more on human emotions than just selling on various platforms. This will help them create a strong bond with their customers.

Brand recognition = Loyal customer base!!

With access to the most critical marketing tactics, we hope you can increase your brand visibility this year.

How to Create a Content Marketing Strategy for 2023 by Jay Mehta

We all keep hearing, and some even say, “Content is King.” 

This is so true today, where we constantly consume content, whether text, images, videos, podcasts, etc. Content plays an important role in today’s world, and increasingly, businesses and marketers are taking it seriously. 

I want to draw the attention of my readers to the fact that once a piece of content is created and posted on the internet, it stays there now and forever for years and years to come. When content is created and written correctly, it can assist you in increased traffic, better rankings in search engines, and even in acquiring sales. 

The big question that I always get asked is Quantity Vs. Quality content; Which is better? The answer to this question is fairly simple – Whatever serves the need of the topic and your customer. 

Remember that your primary aim is to make the content engaging and easy to understand for your customer, so if you feel it needs one big article, go for it. If it needs 10 small social media posts, so be it. 

Let’s dig deeper into this, though: 

Many marketers say it is better to write several short blog posts than one long blog post because long blog posts can be difficult to read, are usually broken down into multiple pages, and take longer for visitors to digest. 

On the other hand, several short blog posts provide visitors with the same information but in a more easily digestible format. While I do not necessarily agree or disagree with this idea, writing content that engages readers and is easy to comprehend should be the primary goal. 

To achieve this, a few ways exist to make long content engaging and easy to understand. For instance, using bullet points can clarify the content and make it easier to read; additionally, incorporating images can help break up the content and make it more visually appealing. Ultimately, how a blogger conveys their message to readers should be a personal decision.

Regarding SEO, there is some debate about whether Quantity or quality is more important. Quality should take precedence over Quantity here as well. 

Regarding SEO, two major factors must be considered: quality and Quantity. Quality refers to the quality of content on the website, such as the level of originality, the relevance of the content to the target audience, and the accuracy of the information. 

Quality content is also more likely to be shared, increasing visibility in search engine results. Quantity, however, refers to the number of pages, posts, and other content on the website. This helps build a strong presence in search engine results, as Google and other search engines prefer websites with a lot of content.

Content quality is more important in SEO, as it can help drive organic traffic to a website. According to a survey, 90% of marketers believe that quality content is the most important factor in improving visibility in search engine rankings. Similarly, research from Hubspot found that websites with higher-quality content are more likely to rank higher in search engine results.

Readers, please keep in mind that, on the other hand, Quantity is also important for SEO. According to a survey by Searchmetrics, websites that consistently produce a high quantity of content tend to rank higher in search engine results. This indicates that search engines prefer websites that regularly publish content.

This means it is better to produce a few high-quality blog posts than many low-quality posts. However, it is important to strike a balance between the two.

In a survey of professional bloggers, 74% of respondents said they focus on quality over quantity when creating blog content. This contrasts with only 16% of respondents who focus on Quantity.  

When it comes to social media, the data is mixed. According to a study, businesses that posted more than 22 times per month on social media experienced a higher engagement rate than businesses that posted less than 22 times monthly. However, the same study found that businesses that posted more than 40 times per month experienced a decrease in engagement rate. 

Overall, it is clear that both quality and quantity are important factors when it comes to SEO. Quality content can help drive organic traffic to a website, while a high quantity of content can help boost search engine rankings. 

Google heavily weighs the quality of the content and how well it serves people online. Therefore, it is important to focus on both when optimizing a website for search engine results.

10 Essential Aspects of Content Creation for Optimizing Your Website’s Search Engine Results

No Duplicate Content

Creating original content is essential for content creation. Duplicate content can lead to search engine penalties and negatively impact a website’s ranking. Additionally, it can harm the user experience and make the content seem less engaging. 

Grammar

It is essential to pay attention to grammar when creating content. All content should be checked thoroughly to ensure correct grammar is used. Avoid errors and make sure the content is clear and concise. You can use various tools like Grammarly to use the power of AI.

Content Structure

Organizing your content in a structured way is important as it will provide you with a quick map to create your content and will also include breaking up the content into sections and subsections that are easy to read and navigate. Additionally, headings, bullet points, and images help create a visually appealing and engaging content structure.

Voice and Tone

A consistent voice and tone in the content are essential to maintain the reader’s interest. It should be conversational, consistent, and appropriate for the intended audience. Additionally, it should be creative and engaging while conveying the necessary information.

Relevance

Creating content that is relevant to the audience is essential. Content should be tailored to the audience’s needs and interests, providing valuable and relevant information. The content can be more engaging if the audience can relate to the examples and stories.

Natural Language

Using natural language in content is important for creating engaging content. Content should be written in a conversational tone and use language that is easy to understand. Additionally, it should be free of jargon and acronyms, especially if the content is targeted toward a general audience.

Not Spammy

Content should not be spammy or contain any irrelevant information. Additionally, it should avoid phrases such as “click here,” “buy now,” etc., as these can be seen as spammy and can turn away readers.

Call to Action above the fold

Making sure to have a call to action above the fold is important for content creation. This ensures that the reader can quickly and easily take the desired action and can help increase conversions.

Include a Call to Action in the body & throughout the content piece

Including a call to action throughout the content piece is important for guiding readers down the desired path. This can help increase conversions and ensure that readers take the desired action.

Create an anchoring content piece which drives traffic from referral sites

Creating an anchor piece of content can help drive traffic from referral sites. E.g., if you want to drive traffic to your recently created blog, you should create a social media post or a short video that redirects people to the blog.

Conclusion

About the quality vs. quantity question, it is important to remember that there is no one-size-fits-all answer to this question. Each content type will have unique needs and goals, and it is up to the creator to decide what will work best for them. Both long and short content types can be effective, so it is important to consider both approaches when creating your content. 

What do you think about the argument of quality vs. quantity in content?

Why Does Your Business Need a Digital Marketing Consultant?

Are your online marketing efforts not helping you attract new customers? If the answer is yes, it’s the right time to hire a digital marketing consultancy. 

If you think you will save money by carrying out digital marketing alone, you will be overwhelmed at some point. 

A marketing consultancy will bring its expertise to manage all your online marketing in one place, considering your budget and brand requirements. 

The agency will analyze and execute various tactics that fit your brand’s objective and map out an action plan that adds value to your existing customers. 

If getting actionable results and guidance can make a huge difference to your business, here are 5 reasons you want a digital marketing consultant to turn your vision into reality. 

What is Online Marketing Consultancy?

An online marketing consultancy will help businesses in any capacity create their unique digital identity by offering various solutions, from optimization and evaluation to developing robust strategies.

Whether you are planning to run your ads on social media, launch a website, or want to increase subscribers for your Youtube channel, you need an agency that can take all the load so you can focus on the substantial tasks of running a business. 

Why Hire a Digital Marketing Consultant?

Here are some reasons you must hire a professional;

• They bring a new perspective to your business. 
• You can work with specialists who will help you in all aspects of your marketing, such as SEO, UX, social media, and more.
• A marketing consultant will build a trading plan that fits your budget and other requirements. 
• They will minimize the overall costs with their expertise in the subject. 
• The consultant can create a marketing program to increase sales and customer retention.

Which Services are Offered by the Digital Marketing Consultancy?

Digital marketing professionals will carve out online marketing plans to help you grow in this competitive market. They will also decide the channels where your brand can easily interact with the target audience. 

Let’s discover how your digital marketing consultancy will further assist you;

1. They help you build your brand

Digital marketers know the art of building your brand and the exact tactics for marketing your products and services require. 

When you have a strong brand image, people will likely trust you and are ready to develop a lasting relationship.

Social media channels will help you to communicate with your customers effectively. This will boost their interest in your brand as they know you will be available to resolve their queries.

Moreover, be transparent and show the true side of your business to create your unique identity. According to a study, 91% of consumers want brands to be authentic with their social media content.

2. They will handle digital communication

Most businesses lack the time and expertise to handle various social channels. On the other hand, that is the niche the social media professionals work for.

Starting a social media account can be easy for a brand, but being consistent with the efforts can be overwhelming.

We cannot apply the same strategy for multiple social media channels, so marketers will guide you to use digital channels that will prosper your business. 

In such a scenario, the digital marketing consultant will create a strategy that suits your brand. They are experts in developing campaigns that are relevant to audiences. 

Furthermore, they will analyze your brand and competition in real time and develop profiles you can target.

3. They infer automation into your business

It becomes crucial for any business to implement automation. Having an expert who understands your business and has technological know-how will help you strengthen your business. 

Also, when your business is relatively new, you may need more finances to hire a full-time digital marketer. Hiring a reputed digital marketing agency is an affordable option. 

Moreover, they have access to a lot of resources that you might not have;

• SEO optimizers

• Competitor analysis

• Automation tools

• Content research tools

• Website development tools

All these tools come with monthly or yearly charges. More than paying for the tools, it is important for you to know their specifications. Marketers are well-versed in understanding and adapting new tools to amplify their marketing efforts. 

If you are still deciding whether to invest in such an agency, it is advisable to analyze your ROI and the cost of various services to make the right decision. Some agencies have customized programs where your budget and goals are taken into consideration. 

They will scrutinize various factors such as comments, website visits, social media interactions & campaign metrics to check the effectiveness of your current campaigns. 

4. They will uplift your sales

Procuring customers in the modern world is indeed a tedious process. However, when you hire a specialized consultancy firm, they will take care of your online sales.

A digital marketing consultancy will help you discover online platforms which will help you generate better ROI.

Along with web design, SEO, social media advertising, and PPC are some of the marketing channels at your disposal. 

With years of experience in the field, this marketing agency will help you discover platforms that can churn the most elevated ROI. 

If you require marketing channels besides SEO, we recommend you go for web design, content marketing, and social ads to get optimum results. 

The best online marketing agency will guide you through paid marketing, like using keywords, deciding on the expenses, choosing the target audience, content strategy, and more. 

They give you a comprehensive view of your campaigns to understand the dynamics. Also, they know modern advertising formats that will help you reach your products and services to the target audience. 

5. Assist you in shaping virtual connect

The digital marketing consultant has expertise in curating website innovation. And that is why trusting them for your website design project would be profitable. 

It is important to have a user-friendly website, as customers are more likely to stay on sites that work efficiently.  

The consultant will create an online marketing strategy for high-quality images, infographics, and video content. 

They will improve your online presence and attract more customers to your website. This will not only build your brand but help you earn enormous income.

You can focus on your business while they handle the marketing aspects.

You are the best person to run your business as you pour your entire personality into it. 

Your main motive as an entrepreneur is to provide excellent customer service and improve the operations of your business. 

Although learning digital marketing through online courses would be straightforward, you will need resources who can devote their time and try new concepts to provide anticipated results for your organization.

If you wish to edge beyond your competitors, Jay Mehta and his team of strategists will support you. Leverage the fresh ideas and strategies to dominate multiple digital channels. 

Do you want to increase your brand’s visibility? Contact Jay Mehta today.