You put 100% effort every day into making your digital marketing strategy a success but fail to understand why the results are not reciprocating. Your website, search engine optmization strategy and paid marketing campaigns form the core of your digital presence. Jay Mehta’s digital audit services will bring to light the ambiguities in your online strategies through metrics and analytics.
All you have to do is let Jay conduct a comprehensive and exhaustive website analysis that comprises strategic and technical components. Your website forms the backbone of your digital marketing practices. It is your brand’s online identity, and Jay knows how to turn it into a magnet for your audience.
No one can find your brand online if you don’t have an SEO strategy in place. Keywords, meta tags, website content, backlinks, etc., form important components of your SEO strategy. If any component has a flaw, your online presence will be hampered.
Today paid marketing is the quickest way to help your target audience discover your products and services. For your paid campaign to work successfully, you need to know your target audience, location, product pricing, content, budget, objectives, and more.
An exhaustive and customized analysis of your entire digital efforts online and what can be done to optimize them to their full potential sums up the definition of a digital audit.
What works for your brand, and what strategies have been successful in the past — these lay a blueprint for suggestions and recommendations on improving digital marketing strategies.
Your digital audit comprises –
In addition to 15 years of experience, Jay is widely recognized for his expertise in digital marketing. Jay Mehta and his team will assist you in modifying your online strategy by providing a comprehensive paid marketing analysis.
Digital audits are conducted to comprehend the drawbacks of your strategies and campaigns. For instance – website design & development, content, paid advertisements, & similar topics. Once you identify what’s lacking, you can take the necessary actions to improve them. The audit should be carried out at regular intervals to stay updated and relevant.
Truth be told, all aspects are important. Be it website analysis, SEO analysis, or paid marketing analysis, all of them are equally crucial and should be evaluated thoroughly.
The audit should be done based on your specific requirements and goals. For example, if your goal is increasing website traffic, you must ensure your website has relevant content, seamless navigation, effective CTA buttons, etc. This is where marketing audit comes into play. You can audit the necessary aspects with the pre-defined goal and omit the rest.
Truth be told, all aspects are important. Be it website analysis, SEO analysis, or paid marketing analysis, all of them are equally crucial and should be evaluated thoroughly.
SEO audit helps you analyze your current web position. The insightful data shows your overall online performance. If you are not getting the desired results, you can implement the best practices to improve your ranking on Google.