Introduction
Customer preferences and market conditions are ever-changing. Gone are the days when there was just Facebook, and people only had options to share photos and videos. Today, there are multiple social media platforms where you can represent your business in the most empowering way. Online businesses are another game-changing trend, since more start-ups are emerging daily. As a business owner, you cannot only rely on a website, as customers buy the products they discover on their feed. It is imperative for you to invest in all areas of marketing so that you can stay ahead of the competition, retain your existing customers, and lay a strong foundation for your brand. Here are some sought-after digital marketing trends you must look forward to for scaling your business.
Major Digital Marketing trends you must check out!
- Brands are and will continue to look for social media influencers providing value to the audience through their interactive content.
- LinkedIn will be soaring in 2024 with more stories and community building.
- Content marketing and especially short video content, will multiply customer engagement.
- You’ll hear more about AI, Google Analytics, and machine learning.
- Gen-z’s approach to marketing will take the lead this year.
Top Digital Marketing Strategies for 2024
1. The Rise in Influencer Marketing
Back in time, influencer marketing was simple. Choose a profile with more followers to market products, but now as the awareness has increased, marketers are choosing influencers who are well aware of the industry and can grab the real value for the brand. Influencer marketing will further grow throughout 2024. Currently, it is bringing $5.20 for every $1 spent by the business owner. The new generation of influencers is using various social media platforms such as Tiktok, YouTube, and Instagram to create an impact for any business. As a marketer or an entrepreneur, you can choose influencers based on their knowledge, the kind of content they publish (relevance), and their popularity amongst the target audience. When choosing an influencer based only on numbers, you might make wrong decisions. The best way to see whether the influencer is right for your business can be determined by their involvement in the day-to-day lives of followers. The more practical approach would be their engagement rates, such as subscribers, clicks, comments, and purchases. If you have a start-up and want a massive following, you can collaborate with many micro-influencers who have built a decent community.
2. Gauge the Impact of Artificial Intelligence
Artificial intelligence is making all the difference in the digital world. In fact, AI is a powerhouse fueling technologies like smart assistants and voice search. And due to this dynamic technology, chatbots are used on websites by several businesses across the globe. AI is bringing automation to the regular working pattern for digital marketing companies, so entrepreneurs can focus on creating strategies to attract large audiences. According to recent stats, 79% of leaders think AI will make their job easy and more efficient. ChatGPT and DALL-E are great AI tools that are enhancing digital marketing efforts. Both of these tools are owned by OpenAI, which is a well-known artificial intelligence company. Moreover, algorithms decide what you see on the internet, right from ads to your favorite reels on Instagram. AI is making sure that consumers get the exact products and content they are seeking. Big data, powered by AI, is helping companies adopt personalization and learn more about human behavior and patterns through which they buy products or services. It’s enabling more businesses to scale in this highly competitive market. Even though AI is creating a great impact, the intelligence of a human cannot be surpassed. You must get detailed knowledge of how AI can change core aspects of marketing and how successfully you can use it to engage your target customers.
3. Drive Massive Revenue with Content Marketing
The world of content marketing is ever-evolving, and to keep up with the pace, you must learn about current trends and use cutting-edge tools to soar in the digital world. Let’s discover various content marketing trends of 2024;
Human Centric Content
Before the wave of Covid-19, businesses had a very formal and professional approach toward consumers, but after the pandemic, customers expected a more friendly approach. They are attracted to brands where the message is clear, and there are no barriers between them and the brand they are fond of. If you want to create a prosperous business, ensure your content can connect with the audience. Focus on three major emotions – empathy, reliability, and interest. You don’t have to change your brand tone to only positive or feel-good; keep a more transparent approach, this will entice your audience to know more about you, and they will be your genuine followers.
Videos in Short-form
Short videos are ruling every industry. Videos have been in craze since 2019, but now they are consumed more, thanks to our enthusiastic Gen-z. Videos are a huge part of B2B marketing, and short videos additionally make it effortless for marketers to reach their target audience. Instagram Reels, TikTok, YouTube Shorts, and many other social media apps are seeing massive growth in the current times; the credit goes to our generation’s decreasing attention span. The time savings from producing short videos is tremendous. They can be made in less time and are equally engaging.
Value-driven content
Your main goal should be to create content that sells. This is 2024, where brands need to enhance customer experience and engage with them in the most effective way. Users have 1000 other videos in their feed that your videos might not get views. Audiences are aware and want to watch video content that is truly helpful for them. Collect your consumers’ data using CRM or other solutions, so you can make a personalized content strategy that works for your target audience.
4. Omnichannel Marketing is a Need of the Hour
There was a time when only Facebook was used for marketing, brands started initiating conversations about their business, and people were ready to consume anything that was shown in their feeds. Today, you cannot rely on one channel, as your competitors use each platform in the best possible manner. From Instagram, TikTok, and YouTube, to Snapchat, all these platforms have received insane popularity over the past years. In your journey as a marketer or a social media manager, it is important to understand how each platform works and post brand messages authentically. One of the benefits of omnichannel marketing is that it increases operational efficiency and reduces cost. Also, the marketing team does not have to procure data for multiple channels and can share the same posts for these channels. When talking about social media marketing, we can’t overlook the power of LinkedIn as it is expected to grow B2B advertising by 25% in the coming years. Therefore, you must also include Linkedin in your marketing plan.
5. Empower your Business with Google Analytics 4
If you are using Google Analytics, you have already cracked the toughest marketing code. Also, Google GA4 is the latest version of Google Analytics. If you haven’t installed the latest version, it’s the right time.
GA4 uses a different data structure so that no more sessions will be in the picture, and the focus will be on users and events.
Here all the interaction is treated as a standalone event. The previous version was basically a session base that grouped user exchanges in a given time frame.
GA4 will help you create a data report which will be advantageous for marketers to determine what is driving your users to provide the highest lifetime revenue. Furthermore, you can discover various marketing campaigns that are helping you get valuable users, those who are making the maximum purchase and those who are not purchasing.
6. Stay Ahead of the Curve with SEO
Being the owner of your passion project, you must try all the strategies to succeed in your online business. One of the key ways to generate traffic for your website is using the right SEO tactics. If you want your website and content to be on the top, there is a straightforward formula that is a well-executed SEO. Even though it’s not a new concept, you can reap its benefits for a modern-day marketing campaign. Search engines are more observant of boosting your page’s ranking and enhancing the user experience. You’ll see more valuable and reliable content at the top of search results. As an entrepreneur, you can include the following SEO tactics; descriptive URLs, use of relevant keywords, meta titles, and descriptions, schema markup to clarify user queries, and original content. As Google algorithms grow, SEO has more to do than churning out simple search queries and posts. Ensure your content is fresh, high-quality, and relevant to users. This will help your brand gain the trust of the users.
7. Leverage Smart & Automated Bidding in Google Ads
Automated Bidding
It is initiated by Google Ads to enhance the results of your pre-defined campaign. Google sets bid amounts based on your choice, which will help you get more leads and conversions. For this, they use AI and machine learning to get the users’ data, like what they are searching for, their location, demographics, history, and more. Google bid programs are automated, goal-oriented, and have multiple keywords. Advertisers can easily select strategies for all the ad groups, campaigns, and keywords. There are some standard strategies you can use for single campaigns. You will not have to update ad groups or keywords when you choose automated bids for your Google Ads. They are unique for each auction.
Smart Bidding
It is a category comprising strategies specifically based on conversion. By using machine learning data, Google will increase or decrease the number of bids to get preferable results. For instance, it will set a bid bit higher when making a purchase. When you use both of these methods, you can put the labor-intensive task of searching keywords on Google AI, so you can focus more on qualitative tasks like creating a wonderful ad copy.
At Last,
Selling a product or service will be there in 2024, but along with these trends, customers’ experience will play a significant role. It is important to have a smooth website experience, show relevant recommendations, and solve customers’ queries through online support quickly and efficiently. Engagement and interaction are the buzzwords; brands should focus more on human emotions than just selling on various platforms. This will help them create a strong bond with their customers. Brand recognition = Loyal customer base!! With access to the most critical marketing tactics, we hope you can increase your brand visibility this year.
