What is PPC Management and How You Can Take Advantage of it to Maximize Revenue

Introduction

PPC stands for Pay-Per-Click. PPC Management is one of the core components of Digital Marketing. Here the main focus is on boosting the website’s ranking on search engines through spending money and setting a strategy for your paid ad campaigns.

PPC offers a 2-way benefit; one to the company or marketer and another to the customers. When we talk about ads, visual appeal is already associated with them. So the companies running the ad campaigns can display their products or services while the customers can check out the information and other related parameters from the ad. They can make an informed decision before buying a specific product or service.

Let’s know the benefits of PPC Management

The main purpose of PPC Marketing is to improve your online visibility, attract new prospects to your site and help in conversions to generate sales.

1. Defines maximum spend-budget for your ad campaigns

PPC Management gives you the freedom to vary your budget. You are not restricted to any budget limits. You can change them at will.

2. You only pay when a visitor clicks on your ad

In the case of a standard advertisement space, you have to pay a fixed amount irrespective of how many viewers visit your ad or click it.
On the other hand, you pay for your PPC ad only when a user clicks on it. This allows you to interact with the prospect and convert him into your customer. This is a beneficial deal.

3. Compete even while you perform low on search engines

Ranking low on search engines should be fine for startups. You can offer tough competition by creating keyword, location, product, or category-specific PPC ads that tempt the viewers to click. You should be aware of what sells best in your location. Ensure the image and description are accurate.

4. You can check various ads and decide which will perform best

One strategy doesn’t work best for all ads. Once your ad campaign is afloat, you can track the statistics like click details, what charge you paid, and provider-specific information.
Irrespective of the platform (Google & Bing) your ad has appeared on, you can always revise your PPC strategy. You can always analyze your stats to understand if your investment is in the right direction. If not, you can always modify it to suit your target output.

5. PPC campaigns help raise your brand and strengthen brand value

This is one of the best advantages of PPC ads. They are a good chance of being displayed.
Each user would see it multiple times, which helps register your brand in the user’s mind. He would be able to relate when he sees the brand again. This will also help the marketer boost his brand value and credibility.

6. Launching Your 1st PPC Ad Campaign Made Easy

Launching a PPC ad campaign is very simple. You don’t need to sign complex contracts or share a long-term commitment. With all your details laid out well, your PPC campaign is ready when you are.

7. Effective Audience Targeting for Your Ad

You must perform keyword research to unearth the keywords your potential clients use. It can be based on the sector, products, or services. Then you can bid on these keywords to get your ad in front of certain users.
Additionally, you can target people with your ads based on their demographics, interests, and previous online behavior. Focus on customers who previously visited your website but have not made purchases. You can achieve this with the remarketing strategy.

Why Is PPC Management Strategy So Important?

The most important aspect of your business must be to create a rock-solid foundation. When you deploy a perfect PPC Management strategy for your business, people start noticing your brand, and with time, you start developing trust. Nothing is more substantial than your customers’ trust in your products or services.

When your audience is aware of your brand, generating leads and converting them becomes easy.

With the right knowledge and perfect PPC Management Strategy, you can

Boost your business profile

Pick up any business domain; you will always find competition. Traditional ways of marketing your products or services will not take you far. If you wish to go beyond, you must boost your business profile. You must ensure your business becomes visible to your prospects.

Once this happens, you can expect your business to be on your buyers’ preferred lists. A well-laid plan can help you with your goals.

Publish the right ads at the accurate time

The right location creates an amazing impact. Hence, placing ads on sites where people search for your products and services is critical. This calls for the customization of your PPC ads. Deploy a PPC ad campaign that is tailored to your business needs. This approach helps you determine when and where to target your preferred audience.

With this information, your tailor-made PPC campaign management approach will often generate effective results and improve your brand reach.

Reduces your conversion cost

Your PPC ad campaign should not be some generalized marketing campaign where you spend huge amounts of money. All the more, it must be customized and specific when targeting your customers.

Now that you know who your customers are and where to concentrate (location) your ad, it becomes much easy to run a successful campaign without burning a hole in your pocket. You save money yet receive plenty of conversions.

Discover new keywords

Keywords are the true game-changers. You must always be on the look for new keywords. You never know which keyword would help direct your prospects to your ad and help efficiently convert them. New keywords generate new business opportunities – Give them a try.

Convert more leads successfully

Optimizing your PPC campaign spells its magic by boosting your business lead conversions. Optimized Ads – Higher Business Conversions.

1. A/B Test Your CTAs

The A/B testing is also known as split testing.

The purpose of A/B testing is to determine which version of apps, emails, web pages, videos, and other types of content perform better. Users randomly see 2 or more page variants during A/B split testing. Statistical analysis determines which variant performs better based on a given conversion criterion.

To split test your PPC Ad Campaigns, you can consider conversion criteria like Colors, Text, And Return On Investment.

CTAs generate triggers. Hence, you must closely watch which version of your CTA grabs your visitor’s attention and makes him click and arrive at the (marketing) landing page.

a. Be specific.
When you run PPC ads, your focus should be on pre-defined criteria like color and text. Your ad should carry uniform color. Adding multiple colors can distract your visitor. The text must be correct. You must test the ad based on the wording, the visuals’ clarity, and the text’s proper orientation. Any mismatch can deter your ad’s performance.

b. Play with your CTAs.
You might have CTAs that mean the same but are constructed differently. You can examine your CTA based on text, placement, color, and size. These should be soothing yet keep the visitor glued. You can create a CTA that triggers the visitor’s action and takes him to the ads landing page. The smallest of changes to CTA create a greater impact.

Note: Make sure to measure your results and optimize them based on your chosen date range.

2. Use Negative Keyword Trick

The most significant aspect of a PPC campaign is to achieve results with restricted spending on ads. Negative keywords work great when used correctly.

For example: Suppose you run a PPC ad campaign with the keyword “Sports shoes,” targeting a specific health-conscious audience only. If someone searches using the keyword “leather shoes,” there are all possibilities that your ad would show up. If you don’t want this to happen, you can always add “leather shoes” as a Negative Keyword making your ad more specific and relevant to the user’s search criteria. This strategy will significantly boost your ROI.

Experts suggest using a fantastic tool called Google Keyword Planner and checking out its search terms report. The easiest trick is to look for such terms that are a misfit for your business domain. You may refer to various search queries from your received traffic or ask for some Digital Marketing expert’s recommendation.

You must always pay attention to check out the user’s intent behind his search.

3. Making Your Ads Look and Sound Organic Gives You the Upper Edge

Anything natural flows well and stays well. The same is true if your PPC Ads are designed and written in a manner to give an organic feel.

Your ad’s content must sound natural and follow a regular conversational pattern. Your reader must not feel that he is being forced to buy your goods. Make it sound like your ad is an answer to his requirement.

You can create an ad copy that is engaging, persuasive, and compelling with all-natural elements to give you organic results.

4. Use Display Advertising

We acknowledge the popularity of text-based search ads, but Display Advertisements are gaining ground substantially.

Display Advertising or Display Ad is a process of promoting your product or service on the internet through banners, images, and text ads using visual elements like photos and videos. You can showcase your display ad copy on Google Display Network.

A simple strategy to make your display ad a huge success – decide the type of ad you want to run, your budget for that ad, and the keywords you wish to target.

5. Optimize Your Site for Mobile

How can you ignore or skip mobile phone users?

Many users conduct their daily business or personal tasks from their smartphones. Smartphones have opened up a new world of opportunities where users don’t depend on their laptops or personal computers to fulfill a task, search for something on the internet, or reply to an urgent email.

Suppose you come across a promotional email or a search ad that links to a product of your choice. You wish to have a bigger picture of that product. This link opens a webpage in your phone’s browser. Unfortunately, the fonts are too small, and the images are blurred or don’t load well. You try refreshing the page multiple times to get hands-on details before completing your purchase.

What would you do? Remember to open that webpage once you reach your office or drop the idea of buying the product or service. You will most likely check out a competitor’s website and purchase from him.

A simple answer is – You must always consider your mobile users while creating your website, product/service landing pages, blog, or digital copy. Ensure to give your users the best experience of their life when they are on your site or blog.

Create a responsive website, add fluid elements (grid and images) to make your content readable, and optimize your site’s navigation. The text on your website or its landing page must be crisp and clear. Users can read it with a minimum of zoom-in & zoom-out actions. The images must be light, and your webpage must load quickly with minimal effort.

6. Create Text Ads

Text Ads are a well-accepted form of online advertisement. A few lines of text and a link to the product’s landing page or advertiser’s website are all it takes to create a text ad.

Under your PPC ad campaign, you can show your (paid) text ad on the SERPs as sponsored links on Google’s Display Network.

To make the most of your text ads, do the following:

• Always include target keywords
• Talk about your audience’s pain areas
• Highlight the product/service benefits
• Share the details of the benefits
• Add affiliate and sidelink ad extensions if possible
• Numbers are effective; add them where possible.

Your final step must include a powerful CTA that ignites the customer’s desire to buy your product or service. Offer them a simple yet memorable buying experience.

7. Create Native Ads

Native advertising involves publishing paid advertisements close to the look, feel, and functionality of the media format where they appear. These advertisements appear natively and seamlessly in their respective media formats.

Native ads do not visually resemble conventional ads. Hence, they don’t interfere with the user’s online interaction. Native ads show themselves as promotional content without being intrusive to the reader.

Conclusion

All in all, effectual PPC management plays a vital role in the growth of your business, helping you attract qualified leads to your websites.

However, some novice entrepreneurs often make pricey mistakes when managing PPC campaigns, especially if they do not have a clear understanding of the appropriate strategy to employ.

To kickstart your marketing efforts, you can utilize PPC management software tools to identify keywords, track performance, and optimize your campaigns.

Alternatively, to accelerate your progress and increase your chances of PPC success, you can choose to outsource your campaign management to a reputable digital marketing consultancy that has a proven track record of excellence like jaymehta.co.

Which PPC management techniques are you employing, and how have they helped your business? Don’t know? Contact us at 512-621-88228 to discuss your PPC management strategy today!