Quantity vs Quality: Creating Content Marketing Strategy by Jay Mehta

How to Create a Content Marketing Strategy for 2025 by Jay Mehta

Content

Introduction

We all keep hearing, and some even say, "Content is King.”

This is so true today, where we constantly consume content, whether text, images, videos, podcasts, etc. Content plays an important role in today’s world, and increasingly, businesses and marketers are taking it seriously.

I want to draw the attention of my readers to the fact that once a piece of content is created and posted on the internet, it stays there now and forever for years and years to come. When content is created and written correctly, it can assist you in increased traffic, better rankings in search engines, and even in acquiring sales.

The big question that I always get asked is Quantity Vs. Quality content; Which is better? The answer to this question is fairly simple – Whatever serves the need of the topic and your customer.

Remember that your primary aim is to make the content engaging and easy to understand for your customer, so if you feel it needs one big article, go for it. If it needs 10 small social media posts, so be it.

Let’s dig deeper into this, though:

Many marketers say it is better to write several short blog posts than one long blog post because long blog posts can be difficult to read, are usually broken down into multiple pages, and take longer for visitors to digest.

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On the other hand, several short blog posts provide visitors with the same information but in a more easily digestible format. While I do not necessarily agree or disagree with this idea, writing content that engages readers and is easy to comprehend should be the primary goal.

To achieve this, a few ways exist to make long content engaging and easy to understand. For instance, using bullet points can clarify the content and make it easier to read; additionally, incorporating images can help break up the content and make it more visually appealing. Ultimately, how a blogger conveys their message to readers should be a personal decision.

Regarding SEO, there is some debate about whether Quantity or quality is more important. Quality should take precedence over Quantity here as well.

Regarding SEO, two major factors must be considered: quality and Quantity. Quality refers to the quality of content on the website, such as the level of originality, the relevance of the content to the target audience, and the accuracy of the information.

Quality content is also more likely to be shared, increasing visibility in search engine results. Quantity, however, refers to the number of pages, posts, and other content on the website. This helps build a strong presence in search engine results, as Google and other search engines prefer websites with a lot of content.

Content quality is more important in SEO, as it can help drive organic traffic to a website. According to a survey, 90% of marketers believe that quality content is the most important factor in improving visibility in search engine rankings. Similarly, research from Hubspot found that websites with higher-quality content are more likely to rank higher in search engine results.

Readers, please keep in mind that, on the other hand, Quantity is also important for SEO. According to a survey by Searchmetrics, websites that consistently produce a high quantity of content tend to rank higher in search engine results. This indicates that search engines prefer websites that regularly publish content.

This means it is better to produce a few high-quality blog posts than many low-quality posts. However, it is important to strike a balance between the two.

In a survey of professional bloggers, 74% of respondents said they focus on quality over quantity when creating blog content. This contrasts with only 16% of respondents who focus on Quantity.

Regarding SEO, there is some debate about whether Quantity or quality is more important. Quality should take precedence over Quantity here as well.

This means it is better to produce a few high-quality blog posts than many low-quality posts. However, it is important to strike a balance between the two.

In a survey of professional bloggers, 74% of respondents said they focus on quality over quantity when creating blog content. This contrasts with only 16% of respondents who focus on Quantity.

When it comes to social media, the data is mixed. According to a study, businesses that posted more than 22 times per month on social media experienced a higher engagement rate than businesses that posted less than 22 times monthly. However, the same study found that businesses that posted more than 40 times per month experienced a decrease in engagement rate.

Overall, it is clear that both quality and quantity are important factors when it comes to SEO. Quality content can help drive organic traffic to a website, while a high quantity of content can help boost search engine rankings.

Google heavily weighs the quality of the content and how well it serves people online. Therefore, it is important to focus on both when optimizing a website for search engine results.

10 Key Aspects for Optimizing Website Content and Search Engine Results

No Duplicate Content
Grammar
Content Structure
Voice and Tone
Relevance
Natural Language
Not Spammy
Call to Action above the fold
Importance of Call-to-Action in Content for Conversions
Boost Traffic with Anchor Content Creation

No Duplicate Content

Creating original content is essential for content creation. Duplicate content can lead to search engine penalties and negatively impact a website’s ranking. Additionally, it can harm the user experience and make the content seem less engaging.
Grammar

It is essential to pay attention to grammar when creating content. All content should be checked thoroughly to ensure correct grammar is used. Avoid errors and make sure the content is clear and concise. You can use various tools like Grammarly to use the power of AI.
Content Structure

Organizing your content in a structured way is important as it will provide you with a quick map to create your content and will also include breaking up the content into sections and subsections that are easy to read and navigate. Additionally, headings, bullet points, and images help create a visually appealing and engaging content structure.
Voice and Tone

A consistent voice and tone in the content are essential to maintain the reader’s interest. It should be conversational, consistent, and appropriate for the intended audience. Additionally, it should be creative and engaging while conveying the necessary information.
Relevance

Creating content that is relevant to the audience is essential. Content should be tailored to the audience’s needs and interests, providing valuable and relevant information. The content can be more engaging if the audience can relate to the examples and stories.
Natural Language

Using natural language in content is important for creating engaging content. Content should be written in a conversational tone and use language that is easy to understand. Additionally, it should be free of jargon and acronyms, especially if the content is targeted toward a general audience.
Not Spammy

Content should not be spammy or contain any irrelevant information. Additionally, it should avoid phrases such as “click here,” “buy now,” etc., as these can be seen as spammy and can turn away readers.
Call to Action above the fold

Making sure to have a call to action above the fold is important for content creation. This ensures that the reader can quickly and easily take the desired action and can help increase conversions.
Importance of Call-to-Action in Content for Conversions

Including a call to action throughout the content piece is important for guiding readers down the desired path. This can help increase conversions and ensure that readers take the desired action.
Boost Traffic with Anchor Content Creation

Creating an anchor piece of content can help drive traffic from referral sites. E.g., if you want to drive traffic to your recently created blog, you should create a social media post or a short video that redirects people to the blog.

Conclusion

About the quality vs. quantity question, it is important to remember that there is no one-size-fits-all answer to this question. Each content type will have unique needs and goals, and it is up to the creator to decide what will work best for them in content marketing. Both long and short content types can be effective, so it is important to consider both approaches when creating your content.

What do you think about the argument of quality vs. quantity in content?