Introduction
Often, we find ourselves valuing phone calls over mundane forms. Let's face it; form filling can be a hassle, often requiring a follow-up call where salespeople may or may not reach the elusive prospect. On the other hand, a phone call puts the prospect on the spot and ready to engage.
Interestingly, seasoned salespeople swear by the power of calls over emails and other electronic communication. They exude confidence, knowing that a persuasive conversation over the phone can seal the deal and perhaps even entice the prospect with tempting upsells.
Let's not overlook that callers tend to be more prompt in their needs than web form fillers. Those who take the initiative to dial are often seeking immediate solutions.
Of course, the true value between calls and forms depends on each unique business. Analyzing your data, including close rates, average sale value, and ROI, is crucial for making an informed comparison. Assuming your business places a premium on phone calls, welcome aboard! This post is tailored specifically to your needs.
In the following read, we'll embark on an exciting journey to discover numerous strategies for generating more phone calls while maintaining an unwavering focus on call quality within your business.
Why are Calls Important for Your Business?
- Harness the Power of Paid Advertising
- Highlight Your Contact Information Across Marketing Collateral
- Establishing a Strong Online Presence for Your Business
- Re-engage Customers with Exit-Intent Popups
- Utilize Targeted Strategies to Reach the Right Audience
- Invest Smartly in Click-to-Call Campaigns
- Incorporating Your Phone Number in Email Communications
- Driving Phone Calls through Effective Social Media Strategies
- Effective Ad Campaigns: Leverage Google Call-Only Ads
- Develop Landing Pages With a Single Call-to-Action
- Enhance Your Facebook Page with a Strong Call-to-Action
- Optimize Your Google Business Profile Listing for Better Visibility
In the realm of salesmanship, whether your enterprise is small, medium, or grandiose, effective communication is key to meaningful outcomes. Embracing the art of wielding the right tools is paramount to achieving resounding success. Tools such as phone systems and call tracking are invaluable resources for promoting your business and expertly handling your esteemed clientele.
While platforms like Whatsapp, Viber, Skype, and their ilk are basking in the limelight of popularity, the venerable phone call remains the crowned jewel of connection for both enterprises and customers alike.
The simplicity of a phone call imparts a sense of trustworthiness and gratification, granting customers the privilege of conversing with an authentic human being who diligently addresses their queries and guides them toward meaningful purchases.
As time unfurls its tapestry, the evolution of consumer behavior unrolls before our eyes, primarily shaped by the meteoric rise of smartphones and the ubiquity of mobile advertising.
According to excellent Google research, most searches now happen on the performance of these portable wonders, far outstripping any other device. Furthermore, over half of all web traffic revolves around the invisible threads of the mobile sphere.
Imagine a smartphone enthusiast embarking on a quest through engaging mobile ads and interesting website quality content, which frequently results in a conversion triggered by a single act—a dial, a connection made via the traditional phone call.
Here are some more facts that prove the point…
-
Harness the Power of Paid Advertising
Of course, it's no secret that paid advertising offers incredible benefits. When executed effectively, it can be a reliable and highly successful method to generate phone calls and drive business growth.
If you're new to the world of digital marketing, I recommend reading informative blogs and learning from marketing experts to master the techniques they employ.
Alternatively, consider hiring a digital marketing agency that aligns with your budget to guide you through the process. For small businesses with limited resources, it's important to take measured steps by allocating a modest budget and leveraging core optimization techniques.
To maximize your advertising efforts, it's crucial to explore various paid channels available. Google Search Ads, Display Ads, Shopping Ads, and Facebook Ads are just a few examples of platforms that can help you reach your target audience effectively.
By diversifying your approach and experimenting with different channels, you can identify the most effective channels for your business and optimize your advertising strategy for better results.
Related Blog: Why Does Your Business Need a Digital Marketing Consultant?
-
Highlight Your Contact Information Across Marketing Collateral
No matter the medium—whether it's a billboard, catalog, brochure, search ad, social media post, or any material representing your marketing efforts—it is essential to include a phone number. The reason for this is that you can never predict which channel a potential buyer may utilize to reach out to you.
To take it a step further, consider assigning a unique number to each of your marketing channels. This approach will enable you to analyze which mode yields the best results. By doing so, you can concentrate your attention where it matters most.
-
Establishing a Strong Online Presence for Your Business
If your business is still in its budding stage and you don’t have a website of your own, then Google Business Profile is a great place to get your brand listed.
This platform allows SMB owners to take charge of how their business is displayed throughout all of Google’s products and platforms, including its search engine results pages (SERPs), reviews, and instant content.
Google Business Profile promises to help local businesses get more visibility (and search engine accuracy) than ever before. Listing your business on Google will help potential customers discover you more easily. Adding your phone number to your listing will enable them to reach you by phone.
Furthermore, by adding your business hours, store/product photos (if any), FAQs, etc., you can help your prospects know when to connect with you for their needs. Try improving your reviews, as it is one of the key factors in getting the phone ringing.
Additionally, you can write updates that highlight a good or service that customers might be interested in, advertise a discount or event, or just write an exciting update that will encourage customers to call.
-
Re-engage Customers with Exit-Intent Popups
Exit-intent popups are a powerful way to recapture the attention of your website visitors before they leave. By incorporating these popups, you have a final chance to engage customers and potentially convert them into valuable leads or sales.
To make the most of exit-intent popups, include your phone number and a click-to-call button. This gives visitors an immediate opportunity to contact you and have their questions answered, potentially leading to a sale.
You can also use display rules to control the times these popups appear, a click-to-call button during available hours, and a message option to show when you're unreachable.
In short, exit-intent popups provide a last-ditch effort to engage customers and increase conversions. The inclusion of phone numbers and click-to-call buttons enhance direct communication, while display rules ensure optimal timing for conversations.
Implementing these strategies can greatly increase customer engagement and your chances of successful conversions.
Related Blog: How to get customers: 8 Ways to Grow Your Client Base
-
Utilize Targeted Strategies to Reach the Right Audience
If your goal is to attract customers in specific geographical areas, incorporate a local contact number into your advertisements. This approach will facilitate easier communication for individuals within those areas, enabling them to take advantage of what you have to offer. Consider setting up a unique local number for each area that meets your business needs.
To enhance call volume, it is crucial to connect with the appropriate customer base. This necessitates the use of targeted advertising to reach potential customers who are genuinely interested in your company's products or services.
-
Invest Smartly in Click-to-Call Campaigns
Invest wisely in click-to-call campaigns to unlock the potential for increased inbound calls and improved conversions. Tailor your campaigns to your most successful online advertising channel, incorporating strong calls-to-action and prominently displaying the click-to-call feature.
Monitor and compare the performance of these campaigns against your existing online efforts to further refine your marketing strategies. Click-to-call campaigns offer a seamless pathway for potential customers to reach out to your business directly, encouraging immediate action.
By focusing on driving more calls, you can significantly boost conversions and sales. Evaluate your advertising channels, identify the top performer, and optimize your campaigns with compelling calls-to-action and user-friendly click-to-call functionality.
Track key metrics, assess results, and make data-driven decisions to improve your click-to-call campaigns continuously. Regular evaluation and optimization will ensure you maximize your return on investment.
Embrace the potential of click-to-call campaigns to drive inbound calls, increase conversions, and unlock new growth opportunities for your business.
-
Incorporating Your Phone Number in Email Communications
Including your phone number in email, communications can facilitate easy customer contact for any questions or concerns they may have. It is essential to ensure that the phone number is clearly visible and easily readable, even on mobile devices that are frequently used by many customers.
Moreover, it is advisable to add an active link labeled 'Call us' or 'Contact us' alongside the phone number. This helps users understand the link's clickability and the destination it leads to, ensuring it does not redirect them elsewhere entirely.
When users click on this link, they should be directed to a dedicated page that allows them to make direct calls from their browser without needing to navigate away from Google or other search engines. It is crucial to ensure that this functionality works seamlessly on both mobile devices and desktop computers.
-
Driving Phone Calls through Effective Social Media Strategies
Businesses have the opportunity to leverage social media and various online platforms to boost customer engagement and generate phone calls. A key approach is to advertise their contact numbers on social media, ensuring potential customers are motivated to reach out.
By maintaining an active and influential presence on popular social media platforms like Facebook, Twitter, and Instagram, businesses can tap into a broad audience base, using posts, ads, and other compelling content to promote their phone numbers.
Moreover, social media offers businesses the means to interact with potential customers in meaningful ways, providing incentives for them to make phone calls. This can be achieved through special promotions, responding to inquiries about products or services, and offering valuable information.
In addition, review websites and local business directories can also play a role by displaying a business's contact number, effectively encouraging customers to initiate calls.
-
Effective Ad Campaigns: Leverage Google Call-Only Ads
Google call-only ads are specifically designed for mobile devices with calling capabilities. Their main purpose is to generate more phone calls for businesses instead of driving traffic to a website.
Rather than directing customers to a landing page, these ads enable you to instantly connect with all callers at the precise moment they want to engage with you. The greatest advantage is that users can connect with you in just one tap.
If you offer products or services that often require the assistance of a live sales representative, consider implementing call-only campaigns to simplify the purchasing process and encourage customers to contact you directly by phone.
-
Develop Landing Pages With a Single Call-to-Action
It can be tempting to believe that landing pages solely serve the purpose of encouraging visitors to complete a form. Some marketers may express skepticism about including a phone number on a landing page.
However, for businesses operating in industries where consumers seek quick access to more information (such as home services, auto repair, and medical practices), it is crucial to provide a prominently displayed phone number.
Take the time to evaluate your landing pages and identify opportunities to incorporate a phone number if you don't currently have one. If you already feature a phone number on your landing page but find that you're not receiving as many phone calls as you'd like, consider conducting A/B tests to determine the most effective placement for the call-to-action.
-
Enhance Your Facebook Page with a Strong Call-to-Action
Facebook remains a popular platform used by millions of people worldwide. Creating your own Facebook page can be a valuable strategy to drive more traffic to your website and increase visibility for your business.
However, it is crucial not to waste this opportunity.
Instead of directing potential customers to Facebook Messenger, consider adding a call-to-action (CTA) button to your Facebook page that encourages them to contact your business. By incorporating a 'call now' CTA, you enable potential customers to reach your representatives more efficiently.
To add a CTA button to your Facebook page, follow these steps:
- Go to your page and locate the 'Add a button' option on the right side.
- Various CTA button options will be available. Choose the one that best fits your needs.
- After selecting the desired CTA button, provide additional information, such as your business's phone number and the specific action you want visitors to take.
-
Optimize Your Google Business Profile Listing for Better Visibility
For any business, particularly local establishments, your Google Business Profile listing plays a crucial role in establishing your online presence. When users conduct searches with local intent (e.g., "electrician in Austin city"), the search results page consistently displays a local pack featuring up to three businesses listed above the "View All" option.
Being among the top three listed businesses is an excellent opportunity to increase your visibility when potential customers search for the products or services you offer. So, how can you achieve that?
The first step is to optimize your Google Business Profile listing. If you haven't yet claimed your business listing, that should be your initial priority. Once claimed, ensure you provide all relevant information, such as your business category, service locations, operating hours, and, of course, your contact number.
Related Blog:- Eight Ways To Apply Personalization To Dominate Google Local Search
Final Verdict
In business, telephone conversations are an indispensable aspect. With the prevalence of texting surpassing traditional calling, many individuals find phone conversations challenging. Nonetheless, phone calls (and, lately, video chats) play a crucial role in business communication, particularly when face-to-face meetings are not feasible.
The way you handle follow-up calls with customers or prospects can significantly impact your relationship with them. A negative or mediocre first impression can have far-reaching consequences, potentially harming your business in the long run.
As previously discussed, implementing proven techniques can enhance your follow-up calls and foster more effective phone conversations. So there you have it! We trust that this article has provided you with valuable insights on making minor adjustments to stimulate more phone calls.
Increasing the influx of inbound calls doesn't have to be a daunting task that demands excessive financial resources. By offering multiple contact touchpoints across various online platforms, you can potentially generate a higher volume of calls.
If you’re looking for a click-to-call widget, why not give Jay Mehta a try? We offer suitable digital marketing services designed to support your call-driven lead generation activities, leading to an increase in inbound calls and improved conversion rates.
